By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants - including Macy's, Target, and Walmart - is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. 1. Language: English. Narrator: Rob Grgach. Audio sample: http://samples.audible.de/bk/tant/006984/bk_tant_006984_sample.mp3. Digital audiobook in aax.
For millions, the daily shopping experience has devolved from the resonant personal ritual of our memories and dreams to the boring zombie-like process we wander through daily. We're wasting our time and money, at the cost of our patience, good will, and joie de vivre. The new entitlement of discount prices has driven out creative, customer-centric thinking, far more than is commonly believed. In Shopportunity!, highly respected business strategist Kate Newlin provides an insider's view of how consumers' needs and wants are researched, identified, and responded to at the manufacturing and marketing level of companies, and then systematically ignored by those same manufacturers and their retailers when it comes time to bring brands to market. Indeed, she demonstrates how one generation of marketers has addicted three generations of consumers to the heroin of price promotion and what it means to our waistlines, credit ratings, and life experience. From Wal-Mart to Shop-Rite to CVS and Home Shopping Network, Newlin will reveal what the world's leading brands really know about us and how they ultimately sell the products we buy. Drawing on powerful reporting and her three decades as an insider, Newlin traces the tragic arc of the great freefall between what consumers want of their brand choices, what brands are able to deliver, and the torture retailers put consumers through in order to acquire the transformational promise of the brands. Her critique culminates in a shopper's bill of rights that lays out 10 principles of consumer transformation that should liberate shoppers, as well as the manufacturers and channels that serve them, from the tyranny of the cheap. 1. Language: English. Narrator: Kimberly Schraf. Audio sample: http://samples.audible.de/bk/harp/001329/bk_harp_001329_sample.mp3. Digital audiobook in aax.
Lethal Generosity: Contextual Technology & the Competitive Edge is the sequel to Age of Context: Mobile, Sensors, Data, and the Future of Privacy, a critically acclaimed and best-selling book co-authored by Shel Israel and Robert Scoble. The previous book reported on the rapid convergence of five technology forces - mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising - and the occasionally freaky sensation that our devices are starting to know us better than the closest people in our lives. The story picks up two years later in Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies. This time, instead of technologies converging with each other, these contextual forces are converging with humans in the form of Millennials, the first generation of digital natives. The book examines them as customers, employees, and competitors, and advices companies run by older cultures on how to adapt to this significant marketplace change. The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who ignore this shift do so at their peril. Companies who do adjust will flourish, the author argues. Just what should brands and merchants do: Israel prescribes a policy of lethal generosity. By being kind to your customers at every touch point, you'll prevent any customer attempts to hijack them through traditional marketing. 1. Language: English. Narrator: Jeffrey Kafer. Audio sample: http://samples.audible.de/bk/acx0/044520/bk_acx0_044520_sample.mp3. Digital audiobook in aax.
Passive income opportunities have exploded and there is money to be made! 1. Would you like to make an extra $1000 to $10,000 a month? 2. Are you looking to diversify and attract multiple streams of income? 3. Do you desire to improve your business, career, and income prospects? If you answered "yes" to at least one of these questions, then this book is for you. It is an exciting time to delve into the world of residual income. The Internet has exploded with countless opportunities from self-publishing books to online courses and from e-commerce to robo-investing. It is no longer a matter of where to look, but what to choose from a plethora of options. In Passive Income, I discuss 14 activities that attract unearned or "sleep" income. These endeavors are divided into four categories including content producers, techies, creative retailers, and investors. As a result, there's something for you in this book irrespective of your skills, knowledge, and experience. What's inside: Fourteen paths to passive income generation accompanied by the best resources to get you started Get an understanding of passive income, advantages, disadvantages, and how it differs from earned income Gain a realistic idea of how to make residual income and what's involved in the process Learn how to avoid "the feel good trap" and gain insights into product portfolio theory Discover the advantages and disadvantages of online marketplaces to improve your strategic decision-making Get numerous insights about achieving success and when you can expect to make your first $1000 Appreciate the importance of skill development and learning concerning passive income ventures 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/086584/bk_acx0_086584_sample.mp3. Digital audiobook in aax.
Revision with unchanged content. The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German po pu la tion is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today s Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major im pli cations for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the ra pid ly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus the seniors in the population who have the grea ter spending power. This affects all aspects of retailing, including com mu nication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.
This book provides concerns useful to promote an increase of the productivity of crops by using functional genomics. Fundamental thematics have been addressed: metabolic engineering, plant breeding tools, renewable biomass for energy generation, fibres and composites, and biopharmaceuticals. The gained know how is relevant to identify bottlenecks in the major production chains and to propose actions for moving these issues forward. Advanced biotechnologies enable breeders to produce a whole generation of new crops for specialist needs ("designer crops"), including raw materials for the energy, chemical and pharmaceutical industries. This book provides concerns useful to promote an increase of the productivity of crops by using functional genomics (to understand the regulation of plant metabolism at molecular, cellular and whole plants), and the improvement of photosynthetic efficiency (to design new plants with enhanced raw materials percent and recovery). Fundamental thematics have been addressed: metabolic engineering, plant breeding tools, renewable biomass for energy generation, fibres and composites, biopharmaceuticals. The gained know how is relevant to identify bottlenecks in the major production chains and to propose actions for moving these issues forward: in particular to, i) produce new compounds by expressing foreign heterologous genes, ii) modify pathways to influence quality and/or yield of existing indigenous molecules, iii) bioprocess plant or organic waste stream into value-added products. The chapters of this book have been written by experts from all around the world. Consequently, this book is expected to be of great interest to scientists, researchers, farmers, processors and retailers, but also to students, technocrats and planners interested in the progress made with the development of new industrial crops.
The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.
A practical, accessible introduction to the evolving electric power industry As the industry environment transforms from a completely regulated setting to a broader, deregulated marketplace, new market participants must understand planning and operations of power systems to effectively participate in markets. This industry overview provides a description of utility operations and traditional planning, and then explains asset management, investment analysis, and risk management within the context of a market environment. Written to provide a broad, working knowledge of the industry, Electric Power Planning for Regulated and Deregulated Markets: * Includes descriptions of generation and transmission network equipment * Provides an overview of the regulatory framework, system design, and systems operations for ensuring reliable delivery of power * Presents system planning across different time horizons with the objective of minimizing power production costs * Explains the principles and architecture of a market environment, coupling operational imperatives with financial transactions * Addresses approaches of various participants, including power producers, retailers, and integrated energy companies toward bidding in day ahead markets, managing risks in forward markets, portfolio development, and investment analysis * Provides numerous examples addressing cost minimization, price forecasting, contract valuation, portfolio risk measurement, and other challenges * Examines past news events and explains what went wrong at Three Mile Island, the Northeast blackout of 2003, and the California energy crisis This is an ideal reference for professionals in the public and private power service sectors, including engineers, lawyers, systems specialists, economists, financial analysts, policy analysts, and applied mathematicians.
Today's tech-savvy consumers are demanding a more personal customer experience from their banks, and banks are discovering that mobile services deliver individualized, tailored experiences better than any other technology. The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail 'branch' banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones. Written by Sankar Krishnan--a career banker and noted financial services industry thought leader--The Power of Mobile Banking includes strategies for adapting mobile banking practices that suit the needs of both developed and emerging markets. Krishnan also shows how bankers can make their products and services relevant to a new generation of digital natives. Krishnan explores the expanding mobile payment systems that offer a wealth of financial opportunities for banking institutions and includes information on the growth of e-commerce, which holds the potential for new and profitable ways for banks to engage with consumers. The Power of Mobile Banking outlines the practical aspects of adapting to a mobile banking strategy and shows how to put the right players in place to ensure the technology works seamlessly. Once in place, a great mobile system delivers excellent service and benefits to users, as well as real value and unique features that cement customer loyalty. The book also offers advice for bankers who want to increase their bottom line by delving into the world-wide prepaid card market. Krishnan includes a discussion on the risks and hazards of mobile banking and reveals the critical investments that banks must be willing to make in order to avoid losing customers to telecoms, retailers, and technology providers. The time for retail banking to prepare for the new paradigm is now and The Power of Mobile Banking is the guide for professionals who want to adapt, evolve, and succeed in this new mobile-driven world.